About Project Logo

We believe in the power of the creative engine, the uniqueness of the human spirit, and in our ability to design a logo that you’ll be proud to call your own and our designers are all here in the United States. We never use AI to design our logos. We rely on our talent and trained eye to create a distinctive solution for our clients.

At Project Logo, we have one goal: to design a custom logo for you at a great price.

Designed in California

We don’t farm work out overseas. We’re honest-to-goodness designers who live in Southern California. We bring a SoCal energy and perspective to all our logo projects.

Creative at a Great Price

We understand the constraints of a start-up business like yours. Living within a budget is important, but your logo shouldn’t suffer because of it. We think our fees find the right balance.

Time is of the Essence

We understand the excitement of starting a new venture and the realities of deadlines. Most of out logo projects are started and completed within about two weeks. If we need more time, we’ll let you know.

Privacy Matters

All work is created by us — exclusively for you. We won’t share your project with AI engines, or reuse your ideas for another client. We’ll respect your ownership of the final logo.

FAQs

How long will the entire logo design process take?

Our goal is to have initial concepts for your review within 2 weeks of the kick-off date. From that point, the timing depends on how long it takes for you to review and get your comments back to us and how many rounds of revisions it takes to finalize the design. Because of our vast expertise, we know how to get to the root of the issue quickly and how to focus an exploration to get the best logo results. However, good work is not created instantly or by simply pushing a ‘create logo’ button. In general, from start to finish, the entire process should take about 2 weeks.

What type of files will you create my new logo in?

Final logo art will be created in the most common file types including vector and bitmapped versions. Specific file types include: .eps; .tif; .gif; .png; .jpg. Color profiles include CMYK; Pantone (PMS); Indexed and RGB. If you need a file in a format not listed here, please let us know and we will do our best to create that version for you as well.

How do I trademark my new logo?

Creating a new, distinctive logo for your company is our primary emphasis here at Project Logo. We do our best to create a custom-designed logo that will serve you well for years to come. In some cases, you may want to protect your new investment by trademarking the artwork to protect it as something uniquely yours. The best way to proceed is to contact a trademark attorney who can help you protect your new logo.

I don't need a new logo, can you update my existing logo?

Yes, we can. Sometimes, all you really need is to refresh or update your existing logo. If you feel as though your currnt logo has real equity and that something brand new would hurt more than help, we would be happy to work with you in updating your existing logo. Contact us and we will arrange to have you upload a PDF of your logo and we will call to discuss the procedure for rejuvenating your old logo.

I have a logo for my company but need a logo for a new product. Can I still use Project Logo?

As we’ve said before, think of Project Logo as your online design firm. We would love to talk with you about any type of design project you might have in mind for your new logo. We can help you design new website and interactive applications, graphic standards manuals, brochures, powerpoint templates, posters, packaging, labeling and additional stationery items. We’re as close as our ‘Contact Us’ page so don’t hesitate to ask for a quote.

Can I talk with a living, breathing person or can we only correspond via email?

For us, the most efficient method of communication is via email. It ensures that we have documented correspondence that details exactly what was requested and the answers that were given. That being said, we are also available via telephone if email just won’t do. It’s also possible that we may need to call you to clarify a point or check up on your project’s progress.

Who is Behind Project Logo?

Jay Toffoli, a designer with over 30 years of branding experience is the creative force driving Project Logo. Jay has designed logos for some of the world’s pre-eminent brands and his work has been featured in top design publications.

“Designing a logo is one of the most important steps in establishing a company’s brand. I want to bring my talents to start-ups, nonprofits, and event planners who understand the value of good design, but whose budget limits them.”