About Project Logo

We believe in the power of the creative engine, the uniqueness of the human spirit, and in our ability to design a logo that you’ll be proud to call your own. We never use AI to design our logos. We rely on our talent and trained eye to create a distinctive solution for our clients.

At Project Logo, we have one goal: to design a great logo for at a great price.

Designed in California

We don’t farm work out overseas. We’re honest-to-goodness designers who live in Southern California.  We bring a SoCal energy and perspective to all our logo projects.

Creative at a Great Price

We understand the constraints of a start-up business like yours. Living within a budget is important, but your logo shouldn’t suffer because of it. We think our fees find the right balance.

Time is of the Essence

We understand the excitement of starting a new venture and the realities of deadlines. Most of out logo projects are started and completed within about two weeks. If we need more time, we’ll let you know.

Privacy Matters

All work is created by us — exclusively for you. We won’t share your project with AI engines, or reuse your ideas for another client. We’ll respect your ownership of the final logo.

Our Process

Our goal is to make Project Logo as simple and effective as possible. With that in mind, we’ve developed a process which streamlines logo design. The four stages shown below detail our approach to designing a custom logo — just for you.

Step One

You select and pay for your Project Logo Services.

We’ll send you a private link to your Project Logo Online Interview.

Step Two

We evaluate your interview and call or email with any questions we may have.

Then, we’ll start our design exploration.

Step Three

We’ll send you a link to review the 3 logo ideas we’ve created for you.

You respond with your comments or approvals and we’ll make our revisions.

Step Four

We send you a new link to the revised ideas. If approved, we’ll start work on the final logo.

We prepare the logo file types, then you download the files.

Please remember, Project Logo is for start-ups, small businesses, events, and non-profits. We reserve the right to decline any project if it is not within these categories, or for any other reason.

Who is Project Logo?

Jay Toffoli, a designer with over 30 years of branding experience is the creative force driving Project Logo. Jay has designed logos for some of the world’s pre-eminent brands and his work has been featured in top design publications.

“Designing a logo is one of the most important steps in establishing a company’s brand. I want to bring my talents to start-ups, nonprofits, and event planners who understand the value of good design, but whose budget limits them.”

Here are a few examples of Jay’s work.